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The Opportunity for a New Category in Retail-Safety & Preparedness
There are over 25 million households with incomes more than $75,000 who account for 77% of discretionary spending in the United States. Safety and preparedness are a concern for these consumers.
There are over 5 million households, each with an average of 4 family members in the Southeastern states that are most likely to be impacted by a major storm between June and November of 2006.
The State of Florida is offering a “Tax Free” buying period for any hurricane related product during the last 12 days of May 2006.
Life+Gear provides high-quality products that are useful for everyday use, helping consumers prepare for emergencies at home, work, or while in the outdoors.
Safety oriented products are our lifeblood. We strive to provide our customers with ready-made solutions to their emergency preparedness needs, and in doing so contribute to their overall peace of mind. Through diligent interaction with worldwide safety and emergency preparedness companies and organizations, we offer a collection of the most effective and innovative safety preparedness products available anywhere.
