Meteorologists at Colorado State University expect about 16 tropical storms in the Atlantic starting in June of this year, including about nine hurricanes, of which four or five will be major storms of category 3, 4, or 5.
The Federal Emergency Management Administration (FEMA) recommends that people be prepared to survive unaided for at least 3 days.
The “Safety and Security” factor in consumer behavior:
“Safety and security are at the very top of the list of trends influencing people today”
DYG Social Research Company
“Safety and security issues have moved to the front burner in the consumer’s mind as they associate these issues with quality of life”.
Myra Stark- Saatchi & Saatchi
New trend “bullet proof” living- trying to find things that make one feel safer and in control over what one can control.
TrendWire